Global marketing management
Éditeur :
Arcler Press
ISBN :
9781779562944
Date de publication :
13 janv. 2026
Dimensions :
25,4 x 20,3 cm
Format :
Library binding
Langue :
Anglais
Pays d'origine :
Canada
Navigate global marketing complexities by mastering international market analysis, cross-cultural consumer behavior, and strategic operations. Engage with real-world case studies that reveal practical approaches to surmounting economic, political, and cultural challenges in diverse markets.