Strategic international marketing
Auteur :
Tiwari, Sunil / Tiwari, Richa
Éditeur :
Arcler Press
ISBN :
9781779563798
Date de publication :
31 mars 2026
Dimensions :
22,9 x 15,2 cm
Format :
Library binding
Langue :
Anglais
Pays d'origine :
Canada
Explore the intricate landscape of international marketing where cultural, economic, and political factors shape diverse strategies. Delve into market entry tactics, global branding approaches, digital trends, and case studies that reveal practical insights for navigating cross-border business challenges.