Consumer behavior analysis in e-commerce platforms
Auteur :
Chopra, Rajiv
Éditeur :
Arcler Press
ISBN :
9781779564092
Date de publication :
31 mars 2026
Dimensions :
22,9 x 15,2 cm
Format :
Library binding
Langue :
Anglais
Pays d'origine :
Canada
Explore the forces shaping online shopping habits via decision-making, user experience design, and personalized strategies. The analysis examines how data analytics and AI forecast consumer trends while spotlighting effective tactics from leading e-commerce platforms, offering valuable insights for professionals and researchers alike.