Marketing fundamentals
Auteur :
Khandelwal, Risha
Éditeur :
Arcler Press
ISBN :
9781779568700
Date de publication :
15 janv. 2026
Dimensions :
25,4 x 20,3 cm
Format :
B131
Langue :
Anglais
Pays d'origine :
Canada
Uncover how marketing connects businesses with consumers through value creation, relationship-building, and strategic positioning. Explore market segmentation, consumer behavior, branding, digital trends, and sustainable practices using practical examples and analytical frameworks to drive growth in competitive markets.