Customer relationship management fundamentals
Auteur :
Lagare, Rexcel
Éditeur :
Arcler Press
ISBN :
9781779568786
Date de publication :
15 janv. 2026
Dimensions :
25,4 x 20,3 cm
Format :
B131
Langue :
Anglais
Pays d'origine :
Canada
Discover how effective customer relationship management transforms business success by fostering loyalty and satisfaction. Delve into CRM fundamentals, data-driven marketing, segmentation, multi-channel strategies, and AI-powered personalization that build enduring customer connections and long-term value.