Event planning and destination marketing
Auteur :
Policarpio, John Ericson A.
Éditeur :
Arcler Press
ISBN :
9781779569059
Date de publication :
15 janv. 2026
Dimensions :
25,4 x 20,3 cm
Format :
B131
Langue :
Anglais
Pays d'origine :
Canada
Events act as vital forces in tourism, drawing visitors while shaping destination identity and boosting local economies. Insights reveal artful planning, stakeholder coordination, digital strategies, sponsorship management, and evaluation techniques that build a destination’s brand and community appeal.