Garden centre management
Auteur :
Crafer, Ken
Éditeur :
CABI Publishing
ISBN :
9781780643083
Date de publication :
24 sept. 2015
Dimensions :
24,4 x 17,2 x 1,9 cm
Poids :
690 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Garden centre management has professionalised recently as garden centres become more advanced retail operations. Aimed at students, garden centre managers and garden centre management courses, the book offers a practical approach backed by management theory. It covers consumer behaviour; staff and stock management; marketing and productivity.