Rural tourism and enterprise: management, marketing and sustainability
Éditeur :
CABI Publishing
ISBN :
9781780647500
Date de publication :
2 mai 2017
Dimensions :
24,6 x 18,9 x 1,8 cm
Poids :
766 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.