Creative advertising: an introduction
Auteur :
Sorrentino, Miriam
Éditeur :
Laurence King Publishing
ISBN :
9781780671192
Date de publication :
1 févr. 2014
Dimensions :
25,2 x 21,4 x 1,7 cm
Poids :
960 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. This book offers guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process.