Caterpillar factory, the: kick start your career in the pr business
Auteur :
Kinross, Vyvyan
Éditeur :
Troubador Publishing
ISBN :
9781780885063
Date de publication :
2 avr. 2013
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Caterpillar Factory offers a account of the approach, skills and processes needed to build a successful career in today's booming PR business. It sets out the links in the PR business chain, from consultancy models to winning new clients, and from exploiting the news agenda to preparing clients for a successful media interview.