Deep knowledge of b2b relationships within and across borders
Éditeur :
Emerald Publishing Limited
ISBN :
9781781908587
Date de publication :
10 juil. 2013
Dimensions :
22,9 x 15,2 x 3,6 cm
Poids :
717 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.