Power play: the sport innovation playbook: sustainable success in sports management
Auteur :
Sterenborg, Nils / Lutz, Thomas
Éditeur :
Meyer & Meyer Sport (UK) Ltd
ISBN :
9781782553007
Date de publication :
30 sept. 2026
Dimensions :
25,0 x 16,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Power Play inspires the reader to develop long-term perspectives in a short-lived business and to approach sports marketing from new and varied perspectives. The reader will learn how innovations can not only promote growth and revenue, but also help better manage risks and, above all, better appeal to future sports fans. </