Caste, entrepreneurship and the illusions of tradition: branding the potters of kolkata
Auteur :
Heierstad, Geir
Éditeur :
Anthem Press
ISBN :
9781783085163
Date de publication :
2 janv. 2017
Dimensions :
22,9 x 15,3 x 2,6 cm
Poids :
454 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks.