Global fashion brands: style, luxury and history
Éditeur :
Intellect
ISBN :
9781783203574
Date de publication :
15 août 2014
Dimensions :
22,9 x 17,8 x 1,7 cm
Poids :
503 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.