Social intrapreneurism and all that jazz: how business innovators are helping to build a more sustainable world
Auteur :
Grayson, David / McLaren, Melody / Spitzeck, Heiko
Éditeur :
Taylor & Francis Ltd
ISBN :
9781783530519
Date de publication :
17 mars 2014
Dimensions :
23,4 x 15,6 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A growing wave of "social intrapreneurs" are using the power of large companies to create solutions to address societal problems. Distilling insights from 40 social intrapreneurs this book brings to life how business can be more than just profit-maximizing.