Corporate diplomacy: building reputations and relationships with external stakeholders
Auteur :
Henisz, Witold J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781783530557
Date de publication :
1 juil. 2014
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book argues that the strategic management of relationships with external stakeholders – what the author calls 'Corporate Diplomacy' – creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.