Storytelling: beyond the academic article – using fiction, art and literary techniques to communicate: a special theme issue of the journal of corporate citizenship (issue 54)
Éditeur :
Taylor & Francis Ltd
ISBN :
9781783532179
Date de publication :
28 juin 2014
Dimensions :
24,8 x 17,1 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Through use of fiction, art and poetry this Special Issue of The Journal of Corporate Citizenship challenges the typical form of the academic article, contributing to the ability of the papers to advance understanding, and reinforcing how an innovative approach to conveying the message can advance debate.