Fundraising strategy
Auteur :
Routley, Claire / Sved, Richard
Éditeur :
Directory of Social Change
ISBN :
9781784820541
Date de publication :
1 nov. 2021
Dimensions :
23,4 x 15,3 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is your indispensable aid to setting your fundraising strategy. It shows you how to: * Understand the internal and external fundraising environment * Identify your strategic objectives and key audiences * Structure your tactics * Track, measure and control your plan * Avoid strategic wear-out