Methods and tools for creative competitive intelligence
Auteur :
Goria, Stéphane
Éditeur :
ISTE Ltd and John Wiley & Sons Inc
ISBN :
9781786301635
Date de publication :
23 mai 2017
Dimensions :
23,9 x 16,3 x 2,0 cm
Poids :
522 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Creative competitive intelligence" is an information-seeking and monitoring activity of an information environment for the purpose of creativity and innovation. It involves the process leading up to the development of an informational supply adapted to the inspiration of creative or innovative personnel.