Sustainable destination branding and marketing: strategies for tourism development
Éditeur :
CABI Publishing
ISBN :
9781786394286
Date de publication :
20 déc. 2019
Dimensions :
24,4 x 17,2 x 1,9 cm
Poids :
810 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding.