Reputation management: the future of corporate communications and public relations
Auteur :
Langham, Tony
Éditeur :
Emerald Publishing Limited
ISBN :
9781787566101
Date de publication :
21 déc. 2018
Dimensions :
19,8 x 12,9 x 2,2 cm
Poids :
440 g
Format :
With printed dust jacket
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.