International business blunders: lessons for future managers
Auteur :
Williams, Densil A.
Éditeur :
Emerald Publishing Limited
ISBN :
9781787692220
Date de publication :
5 sept. 2022
Dimensions :
22,9 x 15,2 x 0,8 cm
Poids :
238 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.