Pr for humans: how business leaders tell powerful stories
Auteur :
Sergeant, Mike
Éditeur :
Practical Inspiration Publishing
ISBN :
9781788600552
Date de publication :
18 avr. 2019
Dimensions :
21,6 x 14,0 x 1,4 cm
Poids :
254 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Discover the essential principles of leadership communication. In PR for Humans, Mike Sergeant shows CEOs, partners and business leaders how to use these principles. He challenges the global PR industry to move beyond spreadsheets and ‘strategies’ and embrace more powerful human storytelling.