Humanizing b2b: the new truth in marketing that will transform your brand and your sales
Auteur :
Cash, Paul / Trezona, James
Éditeur :
Practical Inspiration Publishing
ISBN :
9781788602518
Date de publication :
27 avr. 2021
Dimensions :
21,6 x 14,0 x 1,5 cm
Poids :
286 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
There’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.