Managing hospitality experiences
Éditeur :
CABI Publishing
ISBN :
9781789242034
Date de publication :
25 juin 2020
Dimensions :
24,6 x 18,9 x 1,1 cm
Poids :
597 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This new textbook provides a full and detailed insight into the ways in which experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management, and strategy, and is supported throughout by pedagogic features and case studies.