Events as a strategic marketing tool
Auteur :
Gerritsen, Dorothé / van Olderen, Ronald
Éditeur :
CABI Publishing
ISBN :
9781789242300
Date de publication :
19 mars 2020
Dimensions :
24,6 x 18,9 x 1,3 cm
Poids :
629 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.