Strategic event leveraging: models, practices and prospects
Auteur :
Ziakas, Dr Vassilios
Éditeur :
CABI Publishing
ISBN :
9781789247855
Date de publication :
9 nov. 2021
Dimensions :
24,4 x 17,2 x 1,5 cm
Poids :
612 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events.