Festival and event tourism: building resilience and promoting sustainability
Éditeur :
CABI Publishing
ISBN :
9781789248661
Date de publication :
4 juil. 2022
Dimensions :
24,4 x 17,2 x 1,4 cm
Poids :
605 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Festivals and events come with their own unique challenges and opportunities, so destinations must consider their responsibility to local people and host them sustainably. This book covers the sustainability, community involvement and destination marketing aspects of festivals and events, as well as marketing, branding and promotion.