Tourism marketing in western europe
Éditeur :
CABI Publishing
ISBN :
9781789248753
Date de publication :
19 nov. 2021
Dimensions :
24,4 x 17,2 x 1,7 cm
Poids :
792 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development.