Managing the smart revolution in tourism firms: innovation and value creation in the era of data
Auteur :
Navarro-Meneses, Dr Francisco
Éditeur :
CABI Publishing
ISBN :
9781789249309
Date de publication :
12 avr. 2023
Dimensions :
24,4 x 17,2 x 2,4 cm
Poids :
1048 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years.