Strategic advertising mechanisms: from copy strategy to iconic brands

Name: Strategic advertising mechanisms: from copy strategy to iconic brands
Author: GÃ³mez, Jorge David FernÃ¡ndez
ISBN: 9781789384307

Auteur : GÃ³mez, Jorge David FernÃ¡ndez

Éditeur : Intellect

ISBN : 9781789384307

Date de publication : 10 déc. 2021

Dimensions : 24,4 x 17,0 cm

Langue : Anglais

Pays d'origine : Grande Bretagne

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.

37,49 €

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