Global brand management: a guide to developing, building & managing an international brand
Auteur :
Minsky, Laurence / Geva, Ilan
Éditeur :
Kogan Page Ltd
ISBN :
9781789660401
Date de publication :
3 nov. 2019
Dimensions :
25,0 x 17,7 x 2,9 cm
Poids :
885 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.