Stand-out marketing: how to differentiate your organization in a sea of sameness
Auteur :
Kelly, Dr Simon / Johnston, Dr Paul / Danheiser, Stacey
Éditeur :
Kogan Page Ltd
ISBN :
9781789664843
Date de publication :
3 déc. 2020
Dimensions :
24,0 x 16,5 x 2,5 cm
Poids :
645 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.