Adding prestige to your portfolio: how to use the creative luxury process to develop products everyone wants
Auteur :
Boyd, Drew
Éditeur :
Kogan Page Ltd
ISBN :
9781789666090
Date de publication :
3 janv. 2021
Dimensions :
23,5 x 15,8 x 1,1 cm
Poids :
330 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Create high-end products that attract new customers with this step-by-step approach that maps principles of creativity and luxury to the stages of the customer buying journey.