Research perspectives on social media influencers and brand communication
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781793613615
Date de publication :
12 nov. 2020
Dimensions :
22,9 x 15,9 x 2,1 cm
Poids :
517 g
Langue :
Anglais
Pays d'origine :
USA
This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.