Research perspectives on social media influencers and brand communication
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781793613639
Date de publication :
18 août 2022
Dimensions :
22,7 x 15,2 x 1,3 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
USA
This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.