Research perspectives on social media influencers and their followers
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781793613646
Date de publication :
15 mars 2021
Dimensions :
22,9 x 16,3 x 2,4 cm
Poids :
549 g
Langue :
Anglais
Pays d'origine :
USA
This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.