Holy hype: a guide to religious fervor in the advertising of goods and the good news
Auteur :
Sarapin, Susan H. / Morris, Pamela L.
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781793629364
Date de publication :
22 févr. 2024
Dimensions :
22,7 x 15,0 x 1,6 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
USA
This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.