Compulsive buying: consumer traits, self-regulation, and marketing ethics
Auteur :
Smith, Trevor A. / Wedderburn, Kenroy C.
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781793645753
Date de publication :
29 août 2023
Dimensions :
23,0 x 15,3 x 1,1 cm
Poids :
272 g
Langue :
Anglais
Pays d'origine :
USA
Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.