Improving marketing strategies for private label products
Éditeur :
IGI Global
ISBN :
9781799802570
Date de publication :
30 nov. 2019
Dimensions :
25,4 x 17,8 cm
Langue :
Anglais
Pays d'origine :
USA
Examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. This book supports the development of marketing strategies that can help make a private label products more successful, highlighting topics including e-commerce, national branding, and consumer behaviour.