Why does the pedlar sing?: what creativity really means in advertising
Auteur :
Feldwick, Paul
Éditeur :
Troubador Publishing
ISBN :
9781800462526
Date de publication :
28 févr. 2021
Dimensions :
21,6 x 13,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.