Tourism marketing in east and southeast asia
Éditeur :
CABI Publishing
ISBN :
9781800622142
Date de publication :
4 janv. 2023
Dimensions :
24,4 x 17,2 x 1,6 cm
Poids :
740 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores the marketing approaches, techniques and tools used by various countries in the Southeast Asia region both collectively and individually to manage their tourism offerings and position them in the global tourism market, includes chapters on China, Indonesia, Japan, Korea, Macao, Mongolia, Myanmar, Vietnam.