Customer experience management in the caribbean: concepts, case studies and challenges
Éditeur :
CABI Publishing
ISBN :
9781800626775
Date de publication :
18 sept. 2024
Dimensions :
24,4 x 17,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.