Retail marketing communication and the consumer behaviour of selected generations
Auteur :
Kusá, Alena / Fašiang, Tomáš / Kollárová, Daniela
Éditeur :
Peter Lang International Academic Publishers
ISBN :
9781800798557
Date de publication :
24 août 2022
Dimensions :
22,9 x 15,2 cm
Poids :
385 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use.