Vulnerable consumer, the: beyond the poor and the elderly
Éditeur :
Emerald Publishing Limited
ISBN :
9781802629569
Date de publication :
24 juin 2024
Dimensions :
22,9 x 15,2 x 1,5 cm
Poids :
372 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.