Ogilvy on advertising
Auteur :
Ogilvy, David
Éditeur :
Headline Publishing Group
ISBN :
9781802794960
Date de publication :
2 févr. 2023
Dimensions :
19,6 x 13,0 x 2,6 cm
Poids :
249 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.