Digital influence on consumer habits: marketing challenges and opportunities
Éditeur :
Emerald Publishing Limited
ISBN :
9781804553435
Date de publication :
23 avr. 2024
Dimensions :
22,9 x 15,2 x 1,6 cm
Poids :
382 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.