Global marketing in times of disruption
Éditeur :
Emerald Publishing Limited
ISBN :
9781805922513
Date de publication :
1 déc. 2025
Dimensions :
22,9 x 15,2 x 1,3 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Global Marketing in Times of Disruption, Volume 22 in the Review of Marketing Research series, delves into the multifaceted disruptions reshaping the domain of international marketing, fuelled by shifts in geopolitical dynamics and consumer behaviour.