Monetising the dividual self: the emergence of the lifestyle blog and influencers in malaysia
Auteur :
Hopkins, Julian
Éditeur :
Berghahn Books
ISBN :
9781807581039
Date de publication :
15 août 2026
Dimensions :
22,9 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Combining theoretical discussions with shorter case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers. It tracks the transformation of personal blogs, which attracted readers with spontaneous, authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles.