Beyond the screen: how immersive technologies are reshaping marketing
Éditeur :
Emerald Publishing Limited
ISBN :
9781807911096
Date de publication :
17 mars 2027
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Beyond the Screen explores how virtual reality, augmented reality, and the metaverse, transform brand strategy by redefining consumer engagement through multi-sensory, participatory experiences across virtual and hybrid environments.